Without any obligation, you can invite local agents, brokers
and Realtors® to visit your home and give you a "listing presentation"
about why they're the best ones to market your home for you. Two to three
presentations will probably give you a good opportunity for choice. A
listing presentation includes having the broker review with you the reasons
why you should list with that particular individual, and provide you with
information that will assist you in making initial decisions about selling
Recent laws in every state have defined the duties of someone
specifically retained as a real estate agent. Most states require a real
estate agent to explain his or her role at the outset of any conversation.
Look for an agent who:
- Explains and discloses agency relationships (the role of the agent,
i.e., who they are representing—the buyer or the seller) early
on in the process.
- Advises you on how to prepare your home for the market.
- Shows some enthusiasm for your property, listens attentively, instills
confidence, operates in a professional manner and has a complementary
personality style to yours.
- Has already researched your property in the public records and the
Multiple Listing Service (MLS).
- Brings data (Comparative Market Analysis—CMA) on nearby homes
that have sold (or failed to sell) recently.
The following are important questions to ask a potential
What a Realtor® will do for you. There
are many important reasons to use a broker / Realtor®. Some of the
duties your real estate agent will perform for you include:
- Walking through the process of selling your home from beginning to
- Providing comparable information about the prices for which other
properties have sold and analyzing data for you to gain a true comparison.
This is called a Comparative Market Analysis (CMA).
- Supplying information regarding local customs and regulations you
may want to consider.
Sharing information about your home through the Multiple Listing Service
and on the Internet.
- Placing advertisements for your home.
- Fielding phone calls.
- "Qualifying" potential buyers to make sure they would be
financially able to buy your property.
- Negotiating the sales contract.
- Alerting you to potential risks.
- Complying with the disclosures required by law.
- Providing you with an estimate of the closing costs you will incur.
- Helping you prepare for a smooth closing of the transaction.
Copyright Writers Opinion LLC 2010